Who is responsible
Fifteen years of keeping business systems running, and now building what comes next.
I’m Marcel Akwe. For more than fifteen years I have worked with websites, content management systems, databases, hosting and the business software around them, usually as the person who had to keep it running.
That work now reaches into automation, AI, agents and connected business operations. The tools have changed. The questions I start with have not:
- Where does the information come from?
- Who touches it, and where does it wait?
- What needs a decision, and who makes it?
- What happens when it breaks?
Maxpromo Digital is deliberately small. The person you talk to first is the person responsible for what gets built.
The rule has stayed the same the whole time:
Understand the business before choosing the technology.
Marcel AkweFounder, Maxpromo Digital
Where this comes from
Four steps, fifteen years.
Nobody starts out designing the systems a business runs on. You end up there after years of being the person answerable for whether something kept working.
How Maxpromo Digital developed, in four steps:
- Keeping systems alive: Production, databases, migrations
- Understanding why they break: At the edges, not at the technology
- Redesigning how work moves: Process rather than tooling
- Building the systems: What a company runs on
01
Keeping systems alive
Production environments, databases, migrations, hosting, integrations. An import that went wrong at two in the morning and a business that has to trade again by nine. Years of that, for real companies with real customers.
02
Understanding why they break
Almost never at the technology. Systems break at the edges: where information gets carried from one place to the next, where nobody owns the handover, where one person holds it all in their head and then takes a holiday.
03
Redesigning how work moves
Once you know where it breaks, the question changes. It stops being which tool, and becomes how does the work actually run here, and which of these steps should not need to exist.
04
Building the systems a business runs on
That is what Maxpromo Digital became. We design the route work takes through a company and build the systems that carry it. A business should get easier to run as it grows, not harder.
What businesses actually need
Most businesses do not need another website.
They need the tools they already pay for to talk to each other. They need the manual steps gone. They need the old system brought up to a state somebody can work with. A rebuild is sometimes the answer. More often it is the expensive way to avoid a smaller and less comfortable question about how the work moves.
What we do now
We build the systems a business runs on.
The work falls into a handful of recurring shapes. What they have in common is that each one removes a step somebody was doing by hand.
- Connecting tools so information is captured once
- Bringing enquiries from every channel into one place
- Bringing legacy systems and content platforms to a state that can be operated
- Views that show the real state of the work
- Preparing and routing work, with a person approving it
- Documents, quotes and invoices generated from the work itself
How we work
Four things we hold to.
- The business problem comes first
- We do not start from a technology and look for somewhere to put it. We start from what is costing time and work back.
- The smallest system that works
- A smaller system a team actually uses beats a larger one that impresses in a demo and is abandoned by March.
- A person stays in the loop
- Anything that leaves the business is drafted and approved. Automation prepares work. It does not act on your behalf unsupervised.
- We stay after it ships
- A system nobody maintains decays. We keep running what we build, or hand it over properly to someone who will.
The company
- Legal entity
- Marcel Tabit Akwe · Maxpromo Digital
- Based in
- Essen, Germany
- Languages
- German, English
- Contact
- info@maxpromo.digital